Just as Rome wasn’t built in a day, the billboard took 30 days and 50 people to assemble the Middle East’s largest video billboard in Dubai, U.A.E. Its impressive size of 1600 square meters is meant to showcase a new, out-of-the-box marketing concept for Arabian Automobile L.L.C, by using their iconic white building on Sheikh Zayed Road as the focal point to lure existing and potential customers into witnessing some of the best jaw-dropping ads from the company, especially the INFINITI brand and their new model, Q50 RS400. The ad features people from all walks of life in Dubai and the city itself – daring, outspoken and ambitious.