The new Bugatti Type 390 wristwatch is over-engineered, in a good way

Let’s state the facts. The Bugatti Chiron is a mega-powerful car with a top speed that’s double the take-off speed of a fighter jet and also much higher than the top speed of an F1 car. But you already knew that because we told you so in our review of the Bugatti Chiron. This is one of the world’s most advanced road-legal cars that capable of rocketing from 0-100kph in 2.5 seconds dead. The Chiron is engineering perfection at its very pinnacle.

For Bugatti to collaborate with a watchmaker, means that it will only do so if it finds itself on par with a partner and in a relationship of equals. Finding someone who operates at this level was never going to be easy. But when it made the decision to collaborate with Swiss watchmaker Parmigiani Fleurier 13 years ago, you know that the carmaker made a sound call.

Parmigiani Fleurier Bugatti Type 390

Parmigiani Fleurier makes incredibly complex machines for the wrist. (You can read about the Toric Hémisphères Retrograde here). Recently, Parmigiani has debuted an all-new timepiece, the Bugatti Type 390 watch, as a tribute to the Chiron.

The Type 390 doesn’t have the conventional case design – but when did Bugatti and Parmigiani ever conform to conventional design? To design a movement that fits into the unusual case design, Parmigiani had to design the world’s smallest ball bearing and pull off a couple of tricks including a flying tourbillon with variable moment of inertia balance wheel, a torque limiter and bevel gear differential. Bugatti has landed the right company.

Parmigiani Fleurier Bugatti Type 390

The Type 390 has been four years in the making, and the manual-winding movement is powered by two mounted barrels that give this horological machine a power reserve of 72 hours. The one-minute flying tourbillon oscillates at 28,800 vph keeping things fairly accurate in the timekeeping department of this wristwatch. The case of the watch is engraved with a Parmigiani logo and the EB initials of Ettore Bugatti as well. The openworked dial features Arabic numerals and there are luminescent hands on the dial to read the time even when there is minimal ambient lighting.

The watch is available in case options of either rose gold or white gold. Both are paired with a classy Hermès alligator leather strap, and they are limited to just 10 pieces in each case material. It’s priced at approximately $295000, but that won’t worry a typical Chiron owner who is already forking out $2.5 million for one of the fastest cars in the world. Start your engines.